Brisbane, Australia, AUGUST 8, 2019 – Tritium, a world leader in electric vehicle (EV) DC fast charging technology, is undertaking an equity raising round to fund its growth on the back of a series of significant customer deals across the globe.
The company, founded in Brisbane and having already exported more than 3,000 DC fast-and high-powered chargers to more than 30 countries, will raise $30 million from a combination of existing and new, sophisticated investors, as its production needs accelerate in the coming months. The $30 million capital raise will value the company at $330 million.
“The raise has been very well backed by existing large shareholders and founders, with the full $30 million underwritten,” said David Toomey, Tritium’s Chief of Staff and Head of Corporate Development. “Tritium has proven itself a leader on the global stage in the most mature markets such as Norway and California, with large upside from mass market uptake in the EV sector still to come.”
In Australia, where the sector is still in its relative infancy, there are other promising signs with the rollout of infrastructure through the likes of Evie Networks, The NRMA, The Queensland Government and Chargefox.
Over the past four months, the company has secured deals across the world with:
In 2018 Gilbarco Veeder-Root, a Fortive Corporation (“Fortive”) (NYSE: FTV) business TOOK A STRATEGIC STAKE IN TRITIUM. This enabled Tritium to not only invest in growth activities, but also leverage Gilbarco’s operational, sales and distribution channels globally.
David Finn, CEO and co-founder, Tritium, said the run of customer wins this year is the commercial realisation of prior investments coming to fruition.
“The injection of capital from Gilbarco a year ago enabled us to deliver new products and expand our operations in the United States and Europe, and that additional operational power has led directly to our successes in those markets,” said Finn.
Tritium’s recent exponential growth has been driven by the acceleration into more diverse markets. Previously, the majority of the company’s success came through early adopters in the chargepoint operator sector, but now the traditional fuel retail, automotive, fleets and utilities are also starting to roll out EV charging infrastructure.
Finn is certain that the EV sector and resulting electrification of the transport industry is very close to a tipping point and Tritium’s high-speed charging solutions will accelerate this tipping point.
“There are very few opportunities around the world, let alone in Australia to invest directly in the e-mobility revolution while it’s on its upwards trajectory,” said Finn.
About Tritium
Tritium is a technology company that designs and manufactures the world’s most advanced DC fast-charging equipment for electric vehicles (EV). Established in 2001 to provide power-electronic systems and battery energy-storage applications, Tritium became one of Australia’s fastest-growing companies with the launch of its first DC fast charger in 2014. Since then, Tritium has become a leading global DC fast charging (DCFC) supplier with installations in more than 29 countries. Tritium currently holds around 50 per cent of the world-leading market in Norway and around 15 per cent of the wider global market for 50kW fast chargers. Tritium customers include The NRMA, Chargefox, Charge.net.nz, EDF Lumins, Fortum, Grønn Kontakt, IONITY and Stromnetz. Tritium’s global headquarters and main manufacturing plant is in Brisbane, Australia. Additional sales and manufacturing facilities in Amsterdam and the Los Angeles region ensure attention to key markets in Europe and the Americas.
For more, visit WWW.TRITIUM.COM.AU.
It is possible to unlock a 100 percent renewably powered grid — without any coal, nuclear or gas storage baseload — within the next several years. And any driver or homeowner could contribute to the solution by using electric vehicles (EVs) as mobile batteries that charge at one location when there’s a surge of renewable energy and deliver it back to the grid at another when it’s needed.
The storage potential of EVs is striking. Aggregating energy across one million EVs amounts to 50 to 100 GWh of storage capacity, according to industry analysts Brattle Group. Putting that into perspective, Tesla’s “big battery” in South Australia, currently the largest battery in the world, stores less than 1GWh.
With electric cars storing and transporting renewable power, we wouldn’t need to continue building expensive storage infrastructure. For utilities, this vast mobile power source could be a savior — or their downfall.
Batteries on wheels
EVs have more capacity than they need on a daily basis: The average daily car trip in the U.S. is about 30 miles, while most EVs have a range of 124 to 310 miles. Current base model vehicles with a 186.4-mile range on a 60 kW battery pack could run a typical house, including air conditioning, for four to five days. And despite some car owners’ concerns, discharging the battery won’t cause noticeable wear, because a typical battery’s life is longer than the lifetime of a vehicle.
Using vehicle-to-grid (V2G) technology, which allows vehicle batteries to store surplus energy from intermittent renewable resources like solar and wind, EV owners could power their homes with energy stored in car batteries or sell it back to utilities, balancing fluctuations in energy demand. Using real-time rates, utilities could encourage EV owners to charge up during the day, when there is excess (and therefore cheap) solar energy, and sell back to the grid during times of high demand.
EV owners would charge their vehicles using a high-powered charger (already coming on the market) while at work or out shopping, and then drive home and plug the car into their home charger. As demand for energy ramped up in the evening, utilities could purchase a bit of power from the full EV battery. There would still be plenty of power left in the vehicle, which could be topped up the next day. Meanwhile, drivers would earn more from selling their battery power than they paid for it.
Going with the flow
Two things need to happen to make this vision a reality. The first is widespread availability of bidirectional charging — technology that allows power to flow between an EV battery and the charger or power grid. Whereas EVs today only import electricity, and EV charging stations can only send electricity to the vehicle, V2G-enabled EVs could feed electricity from their batteries to the grid using bidirectional charging stations.
Japanese EVs already support bidirectional charging (Japan sees it as a disaster preparedness feature, allowing cars to provide energy if the grid goes down). Mitsubishi launched the V2G-enabled Outlander PHEV car in Denmark last year, and Honda recently invested in bidirectional charging at its European R&D site.
In the U.S., the National Renewable Energy Laboratory (NREL) is experimenting with V2G car and charger capabilities. On the charger side, Tritium is engineering a bidirectional DC charger (we assume our competitors are as well), and standards are en route: The Institute of Electrical and Electronics Engineers (IEEE) Electric Vehicle Charging Conformity Assessment Steering Committee is creating technical standards for a DC bidirectional EV fast charger.
Staying current: The utility opportunity
Second, utilities must develop grid-balancing programs that fulfill the potential of this new resource. Utilities hold the key to unlocking EV-to-grid capabilities, and there’s ample reason for them to use it.
Electric vehicles can increase the energy consumption of an average home by 25 to 30 percent, according to Duke Energy, and the NREL found up to a 38 percent increase in U.S. electricity consumption due to EV adoption. Further, Bloomberg New Energy Finance projects that EV electricity consumption will increase to about 33 terawatt-hours per year by 2025 and 551 terawatt-hours by 2040.
The business opportunity is clear, but utilities will have to act fast to hold on to it. Once home batteries coupled with rooftop solar become widely accessible and discharge from EV batteries can fill in any energy shortage, a large number of EV owners may choose to leave the grid in favor of powering their homes with a combination of solar energy and battery storage.
Incentivizing EV drivers to sell power back to the grid is the way to keep them hooked up. If utilities make it financially attractive, drivers will give them access to all those big, mobile battery packs when the sun isn’t shining. Most likely this means demand response using a real-time pricing signal, possibly targeted at whatever transformer the driver is connected to. If the incentives are right, drivers will be better off selling power back to the grid and charging according to grid needs than using their EV to top off their home battery.
In a 40 percent renewable energy penetration scenario, managed charging — which allows a utility or third party to control vehicle charging based on the grid’s needs — could also reduce the cost of delivering electricity to an EV in California from $1,400 to less than $600 per vehicle.
Challenges to charging
Even when bidirectional charging is market-ready, we’ll face a stack of interlocking regulatory barriers to deploying EVs as mobile batteries. For instance, most utilities are not allowed to operate generation assets, and presumably, a bidirectional EV would legally count as a generator. But most utility-scale generators have a minimum allowed size for power resources that can go into a regulated electricity market. A 10kW EV is too small, so EVs would have to be aggregated and operated as one large virtual device — the problem there is that many metering and utility regulations don’t allow aggregation.
These barriers can be overcome, however. Once people realize they can go off-grid entirely using their EVs and a solar array, utilities will press regulatory bodies for policies that will allow them to retain customers and revenue from the EV market. Letting this opportunity slip is a major risk to utilities. If they don’t create a price signal to interact with EVs during peak charging times, they won’t be ready for the strain of EV uptake on the grid.
A roadmap to renewable profitability
There’s an alternative future in which EVs become a grid resource, and it’s on the horizon. Once bidirectional charging becomes available and utilities incentivize customers to feed energy from their vehicles back to the grid, the transition to on-demand renewable power will occur.
States across the U.S. — including California, Texas and New Jersey — are busy rolling out EV charging infrastructure. Using EVs to help balance the grid, instead of simply adding energy demand to it, should be an easy choice for utilities as well as drivers.
ABOUT JAMES KENNEDY
James Kennedy, engineering director and co-founder of Tritium, runs the company’s research and development team, which takes bold new technology ideas from research to prototype and develops elegant solutions to engineering challenges. As Tritium’s “crystal ball gazer,” he envisions the charging needs of tomorrow’s electric vehicle market and turns them into reality.
ABOUT TRITIUM
At Tritium, we want everyone to enjoy clean, healthy and convenient cities. Our company is committed to energy freedom and we are continually developing technologies and products that will enable the world’s EV owners to maximize the benefits of their vehicles. As both a convenient mode of transport and a mobile energy asset. By designing a range of products which support the uptake of EV’s, Tritium’s aim is to lower the barriers that can prevent transition to e-mobility.
Tritium signs deal with IONITY for 100 high-power charging sites across Europe Trevor St Baker (Tritium chairman), David Finn (CEO and Founder Tritium), Marcus Groll (IONITY COO), Michael Hajesch (IONITY CEO)
IONITY has chosen Tritium as its technology partner for the construction of 100 high-power charging sites across Germany, France, UK, Norway and Sweden. The dedicated electric vehicle (EV) charging stations will have an average of up to six user units, each capable of delivering 350 kW of power for fast charging of modern EVs. All equipped with the Combined Charging System (CCS) used by a wide range of vehicle manufacturers.
“We chose to partner with Tritium because they have a world-leading technology and have shown they can develop and deliver their products quickly,” said IONITY CEO Michael Hajesch .
The deal follows closely on the installation of two new sites in Germany at Tank and Rast rest stops at Brohltal East and Brohltal West. As the first sites to go live for IONITY in Europe, these two sites each have six high-power user units and form part of a planned rollout of around 400 EV charging sites across Europe. This will ensure EV owners will always have access to a high-power charging station within 120 km.
“We already have a leading position in the European fast-charging market and could see that demand was really taking off. Which is one of the reasons we recently opened our new sales, testing and assembly facility in Amsterdam,” said David Finn CEO and Founder at Tritium. “This deal with IONITY shows just how fast the transition to EVs is happening.”
Each of the Tritium high-power chargers on the IONITY sites will deliver up to 350 kW, which can add 150 km of driving range to an EV in just five minutes. They include Tritium’s unique and innovative liquid-cooled technology and the complete charging infrastructure is extremely compact, typically up to 50%-75% smaller than other systems on the market.
About Tritium
Brisbane-based Tritium is a technology company that specialises in the design and manufacture of DC fast chargers for electric vehicles (EV), power-electronic systems and battery energy-storage applications. Established in 2001, it has gained a reputation with the world’s largest organisations and top universities for providing solutions when quality, reliability and performance are critical for success. Its products are operational on every continent around the world and are to be found in submarines, UAVs flying at over 40,000ft and even working in the extremes of Antarctica. Tritium’s headquarters are in Brisbane in Australia, with offices in Europe and the United States.
About IONITY
IONITY is based in Munich and was founded in 2017; it is a joint venture of the BMW Group, Daimler AG, Ford Motor Company and the Volkswagen Group including Audi and Porsche. IONITY’s mission is to build an extensive and reliable High-Power Charging network (HPC) for electric vehicles in Europe to make comfortable long-distance travel a reality. IONITY has been able to secure attractive national and international locations through its strong cooperation partners. IONITY is an internationally registered trademark.
WWW.IONITY.EU
Brisbane, Australia – Dr David Finn, the CEO and co-founder of Tritium, a world leader in electric vehicle (EV) DC fast charging technology, will deliver a plenary presentation at the upcoming Asia-Pacific Cities Summit and Mayor’s Forum 2019 in Brisbane. The plenary session, titled “Sustainability of Cities” will feature Finn who will dive into the topic of High-Power Electric Vehicle Charging.
“Our vision for electric vehicles is not just about how fast you can charge – which many people won’t know is approaching parity with the time it takes to refuel – but how and why you charge it,” said Finn. “We have developed a concept called Energy Freedom™ which will change the very way we think about electric vehicles (EVs) and their interaction with the home and workplace, and it’s a concept that will ultimately enable an e-mobility and zero-emissions driving future.
“We have already cut the time it takes to charge an EV from hours to minutes, and with the rate of development we expect to see further innovation in the near future, leveraging the power of growth in an untapped renewable energy storage asset: the electric vehicle’s battery.”
Finn’s plenary will be followed by Chris Mills, the CEO of Evie Networks, who will explore the role of E-Mobility Hubs as a means for delivering sustainable multi-modal transports in major cities as they deal with growing congestion.
The Asia-Pacific Cities Summit and Mayor’s Forum 2019
Tuesday, July 9, 1.45PM: Plenary session, Plaza Auditorium – David Finn, CEO and co-founder, Tritium; Chris Mills, CEO, Evie Networks
The Asia Pacific Cities Summit (APCS) and Mayors’ Forum, July 7-10, at the Brisbane Convention and Exhibition Centre is focused on bringing business, industry and cities from across the world together to enable them to build relationships and effectively contribute to the success and sustainability of cities into the future. The APCS attracts city leaders and key influencers looking to engage with companies who can provide innovative urban solutions to cities.
“Making cities sustainable is one of the great challenges of our time, but with that challenge comes an opportunity: as we are seeing first-hand across the world, businesses and cities are increasingly focused on e-mobility and climate-friendly transport initiatives, and we’re beginning to see the rollout of the necessary infrastructure to drive these initiatives forward,” said Finn. “The ACPS is the perfect event for experts and leaders to start a dialogue on the best way to progress these initiatives and ensure we enable smarter, cleaner and thriving cities.”
About Tritium
Tritium is a technology company that designs and manufactures the world’s most advanced DC fast-charging equipment for electric vehicles (EV). Established in 2001 to provide power-electronic systems and battery energy-storage applications, Tritium became one of Australia’s fastest-growing companies with the launch of its first DC fast charger in 2014. Since then, Tritium has become a leading global DC fast charging (DCFC) supplier with installations in more than 29 countries. Tritium currently holds around 50 per cent of the world-leading market in Norway and around 15 per cent of the wider global market for 50kW fast chargers. Tritium customers include The NRMA, Chargefox, Charge.net.nz, EDF Lumins, Fortum, Grønn Kontakt, IONITY and Stromnetz. Tritium’s global headquarters and main manufacturing plant is in Brisbane, Australia. Additional sales and manufacturing facilities in Amsterdam and the Los Angeles region ensure attention to key markets in Europe and the Americas.
For more, visit WWW.TRITIUM.COM.AU.
From left to right: Tamas Binder (IT Operations Leader), Jeroen Jonker (General Manager Sales Europe Tritium), Szabolcs Balogh (Managing Director NKM Mobiliti), Manuel Fernandes (General Manager Operations Europe, Business Development Tritium).
Amsterdam, the Netherlands 17 July 2018: NKM Mobilitas Ltd. (Mobiliti) in Hungary recently ordered the first 12 Veefil-RT 50kW DC fast chargers from Tritium, the leading international specialist in DC charging infrastructure solutions for the electric vehicle (EV) market. The 12 Veefil-RT 50kW DC fast chargers are part of a larger roll-out of NKM’s new electric car charging network across Hungary.
NKM Mobilitas Ltd. is a subsidiary of National Utilities, the state Hungarian utilities provider which supplies gas and electricity to 4.2 million households in Hungary. By the end of 2018, it plans to install 100 e-chargers, under the name of Mobiliti, across the country, in cooperation with local government and municipalities.
While the EV market in Hungary is currently small, only making up approximately 6,000 of the 3.8 million cars on the country’s roads, it is growing rapidly with EV sales representing 5.1% of all new car sales in quarter one of 2018. Owners of electric cars are supported by generous subsidiaries and incentives from the Hungarian Government, including grants of up to €5,000, free car registration and reduced or free parking.
“We want to establish a network covering the whole country. Although today, it is mainly companies that are buying electric cars, 80-85 percent of the charging takes place in homes or underground parking garages. Only pproximately five percent of charging points are located on autoroutes or motorways with the rest in public areas,” said Szabolsc Balogh, Managing Director NKM Mobilitas Ltd.
“While all charging options are needed, fast charging corridors are essential for the EV market to really take off,” explains Jeroen Jonker, General Manager Sales Europe at Tritium. “We are pleased to have entered into this agreement with NKM Mobilitas Ltd. and excited to be working with them to electrify mobility in Hungary.”
NKM Mobilitas Ltd. turned to Tritium for chargers for fast charging along the main traffic routes. Their first orders – a total of 12 Veefil-RT 50kW DC fast chargers – were placed in quarter two of 2018. These fast chargers will be installed in strategic locations across Hungary in the second half of 2018.
“The Tritium fast chargers are strategically vital to our charging network vision,” says Balogh. “The Tritium chargers are around 25 times faster than home chargers. They were also recommended by Fortum Charge & Drive, whose software underpins our charging network. We were impressed with the Veefil-RT’s small footprint and light weight – it only weighs about 170kg compared to up to 600kg for other 50kW fast-chargers. Additionally, the use of liquid cooling technology will reduce future maintenance requirements. There is no need for regular filter replacement as is common with air cooled fast chargers.
” Mobiliti is also looking into charging solutions for B2B customers, including retail networks, shopping centres, bank offices delivery businesses and transporters.
Tritium recently announced the opening of its European headquarters service centre and assembly operation in Amsterdam to support its growing European customer base.
The new European headquarters will bring service, support, sales, training, and manufacturing of its EV fast-charging solutions closer to European customers. Additionally, the new Dutch office houses a state-of-the-art training and accreditation unit for technical servicing and customer support, which includes comprehensive and confidential testing facilities open to all European car manufacturers.
About Tritium
Brisbane-based Tritium is a technology company that specialises in the design and manufacture of DC fast chargers for electric vehicles (EV), power-electronic systems and battery energy-storage applications. Established in 2001, it has gained a reputation with the world’s largest organisations and top universities for providing solutions when quality, reliability and performance are critical for success. Its products are operational on every continent around the world and are to be found in submarines, UAVs flying at over 40,000ft and even working in the extremes of Antarctica. Tritium’s headquarters are in Brisbane in Australia, with offices in Europe and the United States.
About NKM Mobilitas
The NKM Nemzeti Közművek Zrt. (“National Utilities Ltd.”) tasks are to ensure a unique, central management of the national utility services, to establish the national public utility services and to provide a long-term, sustainable operation thereof in the natural gas, electrical energy and distance heat service sectors.
There are also additional tasks that relate to the operation of the system, such as to increase the security in the domestic supply system, to establish a simpler, faster and more accessible customer services system and to ensure that all of these services are met under the scope of the Government’s social responsibility program.
The merit of the national public utilities model is that it should carry out the market activities on the basis of the comprehensive EU concepts and in harmony with the Government’s social policy plans. The system is able to represent and carry out its activities on the market and fulfil its non-profit concept concurrently because the main target of the asset production is not the acquisition of profit but the investment of that profit in order to extend and improve the services to meet the consumers’ needs.
The Nemzeti Közművek ensures the unified control of the national public utility services. Licensed activities are carried out by the companies that are part of the Nemzeti Közművek. At present the Nemzeti Közművek provides a safe and continuous service for 4.2 million customers across the country.
Amsterdam, the Netherlands 2 July 2018: The first 12 high-power chargers (HPC) from Tritium, the leading international specialist in DC charging infrastructure solutions for the electric vehicle (EV) market, have been put into operation at the Tank & Rast rest stops at
Brohltal Ost and West either side of the A61 highway in Germany. These 12 charging stations form part of a planned pan-European network of around 400 HPC stations for IONITY that will ensure EV drivers can always find a charging station within the next 120 km.
As Europe’s leading supplier of DC fast EV chargers Tritium was selected as a supplier for this project early last year. The specially designed charging stations are each capable of delivering 350 kW of power that can add 150km driving range in five minutes.
“Increasing battery size and energy density means electric vehicles can travel further distances. But charging these larger batteries fast requires high-power charging infrastructure,” says Dr. David Finn, CEO and Founder at Tritium. “Our HPC solutions deliver up to 475kW of power, making them capable of charging EVs in a very short time. And our goal is to bring charging times down even further, ideally to the same time as it would take to fill your tank with petrol.
“The chargers offer the Combined Charging System (CCS) used by a wide range of vehicle manufacturers. As with all the chargers in the Tritium range, these HPCs include Tritium’s unique and innovative liquid-cooled technology and our system has a significantly smaller
footprint than other HPCs on the market – between 50-75% smaller.”
IONITY CEO Michael Hajesch reveals “We entered into a strategic technology partnership with Tritium to introduce HPCs across Europe and have been impressed with their technology and service commitment. They not only deliver the required power for fast charging but are also highly efficient and compact devices.” IONITY COO Marcus Groll emphasizes the joint effort that has resulted in “these two stations being among the very first of our planned network ensuring that EV drivers no longer need to fear what used to be called “range
anxiety.”
Tritium has been active in Europe since 2014. Its DC fast and high power chargers are installed in over 20 countries worldwide. Tritium is the leading supplier in Norway, Europe’s most advanced EV market. It recently reaffirmed its commitment to Europe with the opening
of new offices in Amsterdam earlier this year.
About Tritium
Brisbane-based Tritium is a technology company that specialises in the design and manufacture of DC fast chargers for electric vehicles (EV), power-electronic systems and battery energy-storage applications. Established in 2001, it has gained a reputation with the world’s largest organisations and top universities for providing solutions when quality, reliability and performance are critical for success. Its products are operational on every continent around the world and are to be found in submarines, UAVs flying at over 40,000ft and even working in the extremes of Antarctica. Tritium’s headquarters are in Brisbane in Australia, with offices in Europe and the United States.
About IONITY
IONITY is based in Munich and was founded in 2017; it is a joint venture of the BMW Group, Daimler AG, Ford Motor Company and the Volkswagen Group including Audi and Porsche. IONITY’s mission is to build an extensive and reliable High-Power Charging network (HPC) for electric vehicles in Europe to make comfortable longdistance travel a reality. IONITY has been able to secure attractive national and international locations through its strong cooperation partners. IONITY is an internationally registered trademark.
WWW.IONITY.EU
Sydney, Australia – June 15, 2018 – The NRMA has begun unlocking New South Wales and the ACT for the growing number of electric vehicle drivers, choosing Australian EV charging specialists Tritium as the supplier of electric vehicle chargers for its $10 million network rollout.
“Until now, electric vehicles have only been practical for short urban journeys, driving only within charging range of their garages or the small number of public fast chargers,” said NRMA Group Chief Executive Officer, Rohan Lund.
“Our vision is to open up the great destinations NSW and the ACT has to offer electric vehicle drivers, without the worry of running out of a charge on their trip.”
Announced in October 2017, NRMA’s Electric Vehicle Fast Charging Network, will ensure that 95 per cent of EV journeys will be within 150km of a fast charge across NSW and ACT. The network will be Australia’s largest and is being delivered in partnership with local communities including local councils, small businesses and land owners.
The NRMA fast charger will see at least 40 publicly-accessible sites, with the costs of charging included in NRMA Membership.
Tritium’s Veefil-RT 50kW fast chargers ensure drivers can fully charge their vehicle to 80 per cent within 30 minutes on average for any EV with a CHAdeMO or CCS2 socket. Chargers will accommodate most makes and models of EVs available in Australia.
Tritium, founded in Brisbane, is a world leader in fast-charging station technology with deployments in the United States and Europe, and in Australia is the leading supplier of chargers for Queensland’s EV super-highway.
“The NRMA is pleased to work alongside a local Australian-owned company like Tritium to support the development of a local electric vehicle industry. Tritium are leading the world in EV charging technology from their base in Brisbane,” said Lund.
“It’s through forward-thinking leadership from organisations such as the NRMA that Australia will make its mark on the electric vehicle driving space,” said Chris Hewitt, Head of Sales A/NZ, Tritium. “They are breaking down a major barrier to EV adoption in Australia – the availability of chargers.”
The $10 million community investment from the NRMA forms part of the Group’s social dividend investment strategy returning benefits to Members and the community.
About The NRMA
Better road and transport infrastructure has been a core focus of the NRMA since 1920 when its founders lobbied for improvements to the condition of Parramatta Road in Sydney. Independent advocacy was its foundation activity, and it remains critical to who they are as they approach their first centenary. The NRMA has grown to represent 2.6 million Australians, principally from NSW and the ACT. They provide motoring, mobility, travel and tourism services to their Members and the community.
WWW.MYNRMA.COM.AU
About Tritium
Brisbane-based Tritium is a technology company that specialises in the design and manufacture of fast chargers for electric vehicles (EV), power-electronic systems and battery energy-storage applications. Established in 2001, it has gained a reputation with the world’s largest organisations and top universities for providing solutions when quality, reliability and performance are critical for success. Its products are operational on every continent around the world and are to be found in submarines, UAVs flying at over 40,000ft and even working in the extremes of Antarctica. Tritium’s headquarters are in Brisbane in Australia, with offices in Europe and the United States.
Brisbane, Australia 03 May 2018: As part of its strategic development programme to increase global penetration of the electric vehicle (EV) fast charging market, Australian-based Tritium has announced it has appointed three leading public relations consultancies and a brand development agency to support its international marketing.
The PR consultancies are located in Tritium’s key markets and in Australia: Thinkshift Communications, based in California, US will cover the Americas; EMG, based in Netherlands, will cover Europe and Watterson, based in Sydney, will cover Australia. Brand development agency, New Word Order, based in Brisbane, has been appointed to further develop the Tritium brand for a global market.
“We made the first Veefil-RT fast charger sale four years ago”, explains Tritium’s founder and CEO, David Finn, “and in just a few years, our fast-charging products have made a significant impact on the market and they are currently installed in over 20 countries globally.
“Tritium has an aggressive international sales strategy that has seen us take 20 per cent of the fast charging sector in both the US and Europe since our launch. In the past 18 months we have set up sales and manufacturing premises in California and the Netherlands, and have also increased our global HQ and manufacturing facilities in Australia. With these new appointments, we now have in place a network of consultancies to strengthen our marketing capability and support the next phase of our development.
” Tritium is a leading international specialist in developing infrastructure solutions for the EV sector and its distinctive Veefil-RT 50kW unit, has been described as ‘the most technologically-advanced fast charger in its class’. The company’s products have been used in both urban and corridor charging infrastructure and it is successfully partnering with organisations in the Utilities & Network sectors, and Automotive, Fleet and Petrol/Retail industries. Tritium’s customers include, Proterra, ChargePoint, Gronn Kontakt, Stromnetz, Charge.net.nz, Fortum and EDF Luminus.
About Tritium
Brisbane-based Tritium is a technology company that specialises in the design and manufacture of fast chargers for electric vehicles (EV), power-electronic systems and battery energy-storage applications. Established in 2001, it has gained a reputation with the world’s largest organisations and top universities for providing solutions when quality, reliability and performance are critical for success. Its products are operational on every continent around the world and are to be found in submarines, UAVs flying at over 40,000ft and even working in the extremes of Antarctica. In June 2016 the Queensland Government invested AU$2.5m in Tritium – one of the first companies to
receive investment under a Business Development Fund scheme established to encourage innovative businesses. It invested a further AU$2.5m in 2018. Tritium’s headquarters are in Brisbane, Australia. In January 2017 it opened a sales, manufacturing and service facility in California, USA and in March it opened a sales, marketing, assembly and test facility in Netherlands, to service the EU market.
How Tritium has rapidly become a major global player in EV infrastructure
Tritium is an innovative technology-led company that, through extensive R&D, continually pushes the boundaries of what is possible in energy management. In just four years it has become an international specialist in developing EV fast charging infrastructure solutions and has made a major impact on traditional fast-charging markets around the world.
Here are six key contributors to Tritium’s success:
Brisbane, Australia 12 March 2018: As part of its strategic development plan to take service, support, sales, training and manufacturing of its electric vehicle (EV) fast-charging solutions closer to customers around the world, Brisbane-based Tritium has announced the official opening of a European Headquarters in Amsterdam, Netherlands.
The facility will be the centre for its sales programme across the territory and also house a state-ofthe-art training and accreditation unit for technical servicing and customer support. In addition, it has the capability to customise its product range to meet local market needs and specific customer requirements.
A major feature of the Amsterdam site is its ‘in confidence’ testing centre, available for use by car manufacturers. As a privately-owned company with no strategic partnerships in the automotive sector, Tritium is able to offer comprehensive and confidential testing facilities for any automotive vehicles ‘behind closed doors’.
Tritium is a leading international specialist in developing infrastructure solutions for the EV sector globally and is already a major supplier of fast chargers to the region, having taken around 20% of the west Europe market since the launch of its Veefil 50kW DC range in 2013. It has supplied over 50% of the DC fast charging units operational in Norway and is looking to develop its sales further in regions such as Germany, UK, France, BeNeLux and Scandinavia, where its distinctive Veefil range is already installed on charging highways and in city centres. Around 95% of Tritium’s fast chargers are exported globally and are operational in over 20 countries.
“The opening of this facility represents a major investment and commitment to the European market,” explains David Finn, Tritium’s Co-founder and CEO, “and it’s in direct response to increased demand for our products and services from this region. In just a few years Tritium has made a significant impact in the fast-charging sector and we needed to have a local presence operational in Europe ahead of a very active year, when we’ll be launching a number of new initiatives.
“Europe offers enormous potential for Tritium and the market is extremely exciting for us. Thus far, we have been very successful in deploying charging infrastructure in the Utilities & Network sector and partnering with leading CPOs and back-end providers. The recent surge in new EV model launches in Europe has sparked increased interest in our Veefil range of 50kW Fast Chargers and Ultra-Fast Chargers (150-475kW), for both urban and corridor charging. Tritium is working closely with leading companies in the European Automotive and Petrol/Retail industry, in order to provide the best suited and most efficient fast charging solution in the market.”
Amsterdam is the second overseas facility opened by Tritium in just over a year – its first international facility in Torrance, California, US opened in 2017. Four months ago Tritium moved into a larger global HQ facility in Brisbane, which has given the company the capability to increase production seven-fold.
Left-Right with Tritium’s Veefil-RT 50kW fast charger Jeroen Jonker, General Manager – Sales Europe, Tritium David Toomey, Chief Investment Officer, Tritium Dr Brett Mason, Australian Ambassador to the Netherlands Dr David Finn, Co-founder and CEO Tritium
Some of Tritium’s customers in Europe
Stomnetz – Germany; EDF Luminus – Belgium; Fortum – Norway; Gronn Kontakt – Norway;
ChargePoint/InstaVolt – UK
How Tritium has rapidly become a major presence in Europe
Tritium is an innovative technology-led company that, through extensive R&D, continually pushes the boundaries of what is possible in energy management. In just four years it has become an international specialist in developing EV fast charging infrastructure solutions and has made a major impact on traditional fast-charging markets around the world.
Here are six key contributors to Tritium’s success:
• Innovative technology – developed the Veefil range of fast chargers recognised as the most technologically advanced in the market. The size, weight and unique liquid-cooling systems significantly reduce cost of ownership through low installation and shipping costs and reduced maintenance costs – compared to competitor models.
• The Veefil has revolutionised the style and look of fast chargers – transforming the product from a cumbersome unexciting box into stylish, colourful and attractive street furniture, ergonomically designed. The Veefil’s distinctive design is easily identifiable and a pleasure for end-users to interact with.
• The Veefil’s unique design offers branding opportunities, facilitating additional revenue stream from advertising.
• Tritium owns the whole of the manufacturing processes, with complete control of units from design, tailoring solutions, manufacturing to servicing practices. Tritium partners with its customers for optimum results, rather than sell standardized products.
• Tritium provides flexible, scalable technology solutions to suit individual customer requirements.
• Tritium is independently owned and not aligned with any auto manufacturer. This enables it to work in a confidential environment with each customer, to deliver tailored solutions that best meet their interests.
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About Tritium
Brisbane-based Tritium is a technology company that specialises in the design and manufacture of fast chargers for electric vehicles (EV), power-electronic systems and battery energy-storage applications. Established 15 years ago, it has gained a reputation with the world’s largest organisations and top universities for providing solutions when quality, reliability and performance are critical for success. Its products are operational on every continent around the world and are to be found in submarines, UAVs flying at over 40,000ft and even working in the extremes of Antarctica. In June 2016 the Queensland Government invested AU$2.5m in Tritium – one of the first companies
to receive investment under a Business Development Fund scheme established to encourage innovative businesses. Tritium headquarters are in Brisbane in Australia and in January 2017 it opened a sales, manufacturing and service facility in California, USA.