With Alan Dowdell, Head of Sales and Marketing, Enel X Way

Tritium and Enel X Way partnered to pursue a shared vision: to electrify transpiration and help enable renewable energy. Enel X Way provides EV charging at home and on the go, deploying Tritium chargers for EV drivers on the go. 

About Enel X Way

Enel X Way is a subsidiary of Fortune 200 renewable energy leader the Enel Group and is dedicated to electric mobility. The company is driven by innovation and electrification to meet sustainability goals with their smart home, commercial, and public charging solutions. Enel X Way operates in 16 countries and manages more than 500,000 charge ports globally and more than 193,000 in North America. 

Enel X Way’s award-winning home charging station, the JuiceBox, has been named the “best EV charger overall” by CNET, Car and Driver, Popular Mechanics, and Road & Track

How does fast charging fit into the Enel X Way ecosystem?

Fast charging is an essential piece of Enel X Way’s charging solutions portfolio. Alongside Level 2 charging for home or commercial use, accessible and reliable DC fast charging is needed for those unable to charge at home or who that require charging capabilities that gets them on the road sooner. Enel X Way’s comprehensive lineup of Tritium JuicePump DC fast chargers can charge EVs up to 80% in less than 20 minutes. It’s the perfect solution for fleet depots, shopping centers, restaurants, gas stations and convenience stores. 

Why is fast charging important to your renewable energy goals?

The United States White House Administration has set targets of having 50% of all new vehicle sales be electric by 2030 and is on track to install around 200,000 DC fast chargers by 2030. By deploying public and private DC fast chargers nationwide, we will support rapidly growing EV adoption. By 2025, the Enel Group will invest $22.8 billion in renewables. As a core region within the Enel Group, North America has pledged to meet ambitious goals including 475,000 EV charge ports, 5 GW of new utility-scale renewable and storage capacity, 37 MW in demand response capacity, and 155 MW of distributed energy storage capacity. 

Tell me how renewable energy can work with fast charging.

An integrated solar, storage, and EV charging solution is critical for reducing stress on electrical grids during peak hours and preventing blackouts. Renewable energy from solar panels and wind farms can generate clean energy to power EV charging stations during the day, minimizing electricity drawn from the grid. Storage can then hold excess solar or wind energy and deploy it at night or when grid demand is high.  

Why is it important to drive electric?

The case for driving electric is undeniable. Transportation accounts for 29% of greenhouse gas emissions in the U.S., causing the Earth to warm at an ever-increasing pace. EVs provide zero emission transportation while decreasing dependence on fossil fuels and improving air quality in communities around the world. 

Driving EVs also helps owners save money through incentives, rebates and tax credits that lower the cost of purchasing an EV and home charging station. Not to mention the perks of driving an EV, including access to HOV carpool lanes, reduced tolls, free public charging in select areas, and less vehicle maintenance. 

What are the biggest challenges you face in fast charging?

Expanding access to DC fast charging comes with some challenges, such as determining where to install the stations. DC fast chargers must be placed in locations that are highly visited by EV drivers close to highways, shopping centers or other public locations that have ample parking space, amenities to use while charging, and adequate power supply. Stations must also be able to scale with increased demand for electric vehicles while meeting complex charging protocols that continually evolve. For this reason, Enel X Way and Tritium provide modular kW configurations that grow with your business needs. User experience is also critical. DCFC must be easy to find and use, and they need to be reliable with ample uptime. 

How is Tritium helping you overcome those challenges and what is your experience working with Tritium?

Tritium has been an excellent DC fast charging partner that will help us meet increasing demand for fast charging and achieve our mutual goal of electrifying transportation. Pairing Tritium’s DC fast charging technology with Enel X Way’s smart charging platform delivers fast, flexible, and scalable charging solutions for our customers. 

How are Tritium solutions helping to evolve your business?

Enel X Way has historically been a leader in Level 2 charging for home and commercial applications. The addition of DC fast charging to our portfolio from Tritium has expanded the solutions we can offer to our customers while ensuring charger availability and reliability. Working with Tritium provides Enel X Way with the highest quality manufacturing, best practices for hardware installation, remote monitoring capabilities, and maintenance support. 

More people are buying and driving electric vehicles (EVs) than ever before. According to Bloomberg New Energy Finance (NEF), global EV sales went from 3.2 million in 2020 to 10.3 million in 2022. All those EVs will need a place to charge up and retail shopping areas may be the perfect places to do it. EV drivers can charge while they shop and dine, giving them more reasons to visit your shops and restaurants. Chargers are also good for business as they can attract EV drivers, boost sales, and generate additional revenue. 

Increase Foot Traffic

People love multitasking. If we can do two things at once, we will. If there’s a direct-current (DC) fast charger at the local retail outlet, EV drivers can charge while they shop. It typically takes between 30 minutes to an hour to fully charge an EV with a DC fast charger, which is more than enough time for a shopping trip or meal. If EV drivers see your charger on the map, they’ll be more likely to visit your stores and restaurants so they can charge up while they shop or dine. 

Many large retail, dining, and convenience chains have recognized that DC fast chargers can increase foot traffic and sales. This year convenience store giant 7-Eleven announced their 7Charge EV charging network. The retail giant will install DC fast chargers at their convenience stores across the US. Fast-food restaurant chain Subway also recently announced that they will be installing EV chargers at their stores. Coffee giant Starbucks have also followed suit and are installing EV chargers at some of their store locations

Boost Sales

DC fast chargers can draw more customers, but those customers can also purchase more goods and services while their EVs charge up. EV drivers tend to have higher incomes than average consumers and therefore have higher spending potential. Last year charging network EVgo surveyed users about their charging and spending habits at retail locations. The survey found that chargers enticed EV drivers to the shopping malls and that they spent about $1 a minute shopping while their EVs.

Generate Revenue

The world is building EV charging infrastructure at a blistering pace. According to the International Energy Agency (IEA), more than 500k chargers were installed globally in 2021 alone. BloombergNEF predicts that the cumulative global investment in charging infrastructure will exceed $1 trillion between today and 2040. They estimate that fast chargers will deliver 50 percent of EV energy demand and will account for 60% of total charging investment.  

The world is investing in EV infrastructure to meet charging demand, but it’s also investing in EV infrastructure for profit. Petrol provider BP recently released financial results for its 13,000 EV charging stations and found that they earn just about as much money as a typical petrol station. The company expects to earn between $9 and $10 billion by 2030 from its EV charging stations and renewable energy projects. 

EV chargers can generate significant revenue for their owners. A recent survey from E Source found that EV drivers are willing to pay for the conveneince and speed of fast charging even though it costs less to charge at home. The survey found that “24% of EV owners or those considering an EV said they would use a fast charger every time they could, 59% would use it when convenient, and 15% would use it in an emergency.” There is clearly a demand for fast charging among EV owners. 

There are also many government incentives and tax credits available for businesses that purchase EV chargers. Your business may qualify for government subsidies to offset the purchase of a DC fast charger. The recent Inflation Reduction Act in the United States provides tax incentives of up to 30% of the total cost of EV charger installation. There are also many incentives for EVs and EV charging equipment in Europe, as outlined by the European Automobile Manufacturers Association here

Ready to Charge Up?

DC fast chargers can do more than just charge up an EV, they can supercharge your retail business. Chat with one of our experts today to learn more about EV chargers and how they can help you attract more customers and increase revenue. 


During the past few years, the global electric vehicle (EV) industry has experienced tremendous growth. According to Bloomberg New Energy Finance, total global electric vehicle sales went from approximately 3.2 million in 2020 to 10.3 million in 2022. The firm predicts more than 13 million EV sales in 2023 and exponential growth in the coming years—as many as 20 million EV sales in 2025. Global sales of commercial EVs also more than doubled in 2021 and Bloomberg reports that large global truck makers expect 35 to 60 percent of their annual sales to be electric trucks by 2025. 

EV charging infrastructure is growing as well. According to the International Energy Agency (IEA), there were nearly 1.8 million public charging points worldwide in 2021. Nearly 500k chargers were installed globally just in that same year. According to the IEA, the average annual fast charger deployment growth rate in 2021 was 48 percent. BloombergNEF estimates that between now and 2040 the growing global EV fleet will require between 340 and 490 million chargers to stay on the road. The firm also predicts that the cumulative global investment in global charging infrastructure will exceed $1 trillion between today and 2040. They estimate that fast chargers will deliver 50 percent of EV energy demand and will account for 60% of total charging investment.

There is undoubtedly a huge push to build global DC fast charging networks. The US government is providing more than $5 billion in funding and incentives to build a coast-to-coast fast charging network, and many countries in Europe are rolling out similar programs to spur EV charging infrastructure growth. 2023 will be a big year for EVs and EV charging, but there’s more to the story. In this article we’ll explore some trends and predictions for the EV and EV charging industry in 2023 and beyond.

National Electric Vehicle Infrastructure (NEVI) Formula Program

On February 15, 2023, the Federal Highway Administration (FHWA) and the Biden Administration announced standards for chargers purchased and installed with NEVI funding. These include:

Chargers used in NEVI projects must also meet Buy America standards:

Tritium will soon announce the company’s NEVI solution, which is expected to meet all the requirements outlined by the FHWA and the Biden Administration, and will be built in our new Tennessee facility.

NEVI is accelerating EV charging infrastructure rollout in the US, but we’re just at the beginning of the exponential growth curve. Many states are just getting started with their NEVI programs and most won’t be ready to install chargers until later in 2023. We predict that NEVI chargers will start to be deployed en masse in 2024.

Faster High-Speed Charger Growth in Norway and Germany

Norway proudly proclaims that it’s the EV capital of the world—for good reason. In 2022, 73% of new cars sold in Norway were EVs and the country plans to transition its entire fleet to EVs by 2025. The country is fueling the transition with a combination of incentives and taxes on fossil-fuel-powered vehicles.

Norway is expanding its DC fast charging network to keep up with its growing EV fleet. The country of 5.3 million people has more than 18k public charging stations total and more than 5k DC fast charging stations. That gives the country one of the highest ratios of EVs to charging stations in the world. Demand for DC fast chargers remains steady in Norway, and the country is installing the fastest-available chargers along highway corridors to facilitate longer trips with EVs and electric trucks. We anticipate that Norway will continue to build out its charging networks, upgrading low-speed chargers with high-speed DC fast chargers in 2023.

Germany also saw rapid growth in EV charging infrastructure in 2022. The number of public charging stations grew from around 25k to 30k over the course of the year. Most of those were DC fast charging stations. Germany has approximately 13,192 kilometres (8,197 mi) of Autobahn (highways), where DC fast charging is key to crossing the country in short timeframes. German automakers have been at the forefront of fast charging, producing some of the fastest-charging cars in the world. Volkswagen (VW), the world’s largest automaker in 2022, released a series of EVs under its brands VW and Audi in 2022 capable of DC fast charging. The flagship Audi e-tron GT is capable of charging at a maximum rate of 270kW and most VW EVs charge at a maximum 120kW rate. DC fast chargers will be key for German EV owners and many charging stations in Germany have already upgraded to ultra-fast 350kW-plus DC chargers.

Both countries will also be deploying more heavy freight electric trucks, which have large-capacity battery packs and can especially benefit from 350kW-plus charging. We anticipate Germany and Norway leading the charge to 350kW DC fast chargers in 2023.

Further Fleet Electrification

In 2022 many companies began electrifying their fleets. Walmart purchased 4,500 Canoo Electric Delivery Vehicles (EDVs) and reserved 5k GM BrightDrop electric vans for last-mile deliveries. The company also trialed Freightliner eCascadia and Nikola heavy electric trucks for larger deliveries. Amazon also recently rolled out a fleet of Rivian electric trucks to 100 cities across the US and plans to eventually deploy 100,000 electric trucks for deliveries. The United States Post Office is also going electric, promising to spend nearly $10 billion on a fleet of more than 60k EVs by 2028.

In Europe, Amazon is also planning to spend €1 billion to electrify its delivery fleet. Many other companies are already switching to electric delivery vehicles to reduce noise and air pollution in cities. In early 2023, Germany opened up its first electric truck corridor designed specifically for heavy freight vehicles. The 600-km (373-mile) stretch of the Rhine-Alpine corridor across Germany has six charging locations that feature ultra-fast 300kW charging specifically for heavy trucks. Swedish truck maker Volvo also started delivering their heavy freight EV, the VNR electric, across the world. The truck gets a range of 440km (275 miles) from its massive 565kWh battery and is capable of easily hauling heavy loads long distances.

Many rideshare fleets are also going electric or partially electric. US-based rideshare company Revel is fully electric and in Europe Uber has teamed up with Hertz to make 25k EVs available to rideshare drivers. Uber also says that nearly 50k drivers in the US have rented a Tesla through the program and have completed more that 24 million fully electric trips. Uber plans all of its trips to be “zero emissions” under its Green Program by the end of the decade. US rideshare company Lyft has also vowed to go 100% electric by 2030.

Tritium has received orders for DC fast chargers from fleet operators around the globe and we anticipate more fleets will continue to transition to electric in 2023.   

800v Batteries Mean Ultrafast Charging

Many EVs have relied on 400v battery architecture, but the future is 800v and beyond. Twice the voltage means significantly faster charging times for EVs. The Audi e-tron GT and Porsche Taycan, Lucid Air, Hyundai IONIQ 5 + 6, and Kia EV6 already use 800v architecture and they are capable of gaining about 200 miles of range in under 20 minutes. 800v battery systems can also be smaller than 400v systems. We believe that more auto manufacturers will make the move to 800v architectures in 2023 and beyond. Toyota/Lexus is already working on 800v systems and much of the industry is expected to shift to 800v systems by 2025. These faster-charging EVs can take full advantage of ultrafast 350kW+ chargers currently on the market or in development. Tritium is currently planning to release a 400kW charger in the near future to meet the needs of ultrafast charging EVs.

DC Wall Box Chargers

But not every EV needs to charge at blistering speeds. Many commercial and fleet EVs can charge up over an hour-long lunch break or slowly overnight. That means commercial EV fleet owners can be better served by multiple, smaller DC fast chargers. DC wall box chargers offer high-speed charging in a compact, affordable, and scalable package. Tritium is currently developing a DC fast charging wall box for our PKM system. These compact chargers will connect to our PKM power rectification units and provide DC fast charging at scale for commercial fleet EVs. We expect the market for wall box DC fast chargers to grow in pace with the growth of commercial fleet EVs.

Slower Public AC Charging Growth in 2023

Alternating current (AC) chargers were cheap and convenient in the early days of EV infrastructure. But they’re slow, capable of delivering a maximum power of just 22kW. Many public AC charging points are being replaced with DC chargers to improve turnaround. Even lower-power DC fast chargers (50kW) can charge EVs in half the time of the best AC chargers. DC chargers are becoming the standard for public charging. According to the IEA, the rate of DC charger adoption has grown faster than the rate for AC charger installations between 2015 and 2021.

In 2020, Europe installed far more DC fast chargers than AC chargers and in 2021 the number of fast charger installations were up 30% to about 50k units. The United States also saw rapid growth in DC fast charger installations during the same time. More than 15k DC fast chargers were installed in Korea in 2021, 50% more than 2020.

Tritium expects to see continued growth in DC fast charging, and slowing growth for AC charging. We still see a role for AC charging at home where one or two cars can charge overnight, but many public AC chargers simply won’t be feasible for many charge point operators or businesses.

Navigating 2023 and Beyond

The EV charging market is growing fast. It helps to have experts by your side who can keep up with the changes and developments in EV charging. Our experts monitor and analyze the EV charging industry, its developments and regulations, and the latest trends and developments. Contact us today to learn how EV charging could help your business be more sustainable, efficient, and profitable.