Tritium opens Europe HQ in Amsterdam

News 03/24/2018
  • Tritium opens sales, service, training and testing facility for Europe in Amsterdam,Netherlands as major commitment to European EV market
  • Second international site for rapidly-expanding Australian company
  • Having taken 20% of west Europe market in just four years, Tritium prepares for further inroads into fleet, workplace, public transport, multi-residential and ‘on-street’ public charging sectors.
  • Local presence established ahead of new product launches

Brisbane, Australia 12 March 2018: As part of its strategic development plan to take service, support, sales, training and manufacturing of its electric vehicle (EV) fast-charging solutions closer to customers around the world, Brisbane-based Tritium has announced the official opening of a European Headquarters in Amsterdam, Netherlands.

The facility will be the centre for its sales programme across the territory and also house a state-ofthe-art training and accreditation unit for technical servicing and customer support. In addition, it has the capability to customise its product range to meet local market needs and specific customer requirements.

A major feature of the Amsterdam site is its ‘in confidence’ testing centre, available for use by car manufacturers. As a privately-owned company with no strategic partnerships in the automotive sector, Tritium is able to offer comprehensive and confidential testing facilities for any automotive vehicles ‘behind closed doors’.

Tritium is a leading international specialist in developing infrastructure solutions for the EV sector globally and is already a major supplier of fast chargers to the region, having taken around 20% of the west Europe market since the launch of its Veefil 50kW DC range in 2013. It has supplied over 50% of the DC fast charging units operational in Norway and is looking to develop its sales further in regions such as Germany, UK, France, BeNeLux and Scandinavia, where its distinctive Veefil range is already installed on charging highways and in city centres. Around 95% of Tritium’s fast chargers are exported globally and are operational in over 20 countries.

“The opening of this facility represents a major investment and commitment to the European market,” explains David Finn, Tritium’s Co-founder and CEO, “and it’s in direct response to increased demand for our products and services from this region. In just a few years Tritium has made a significant impact in the fast-charging sector and we needed to have a local presence operational in Europe ahead of a very active year, when we’ll be launching a number of new initiatives.

“Europe offers enormous potential for Tritium and the market is extremely exciting for us. Thus far, we have been very successful in deploying charging infrastructure in the Utilities & Network sector and partnering with leading CPOs and back-end providers. The recent surge in new EV model launches in Europe has sparked increased interest in our Veefil range of 50kW Fast Chargers and Ultra-Fast Chargers (150-475kW), for both urban and corridor charging. Tritium is working closely with leading companies in the European Automotive and Petrol/Retail industry, in order to provide the best suited and most efficient fast charging solution in the market.”

Amsterdam is the second overseas facility opened by Tritium in just over a year – its first international facility in Torrance, California, US opened in 2017. Four months ago Tritium moved into a larger global HQ facility in Brisbane, which has given the company the capability to increase production seven-fold.

Left-Right with Tritium’s Veefil-RT 50kW fast charger Jeroen Jonker, General Manager – Sales Europe, Tritium David Toomey, Chief Investment Officer, Tritium Dr Brett Mason, Australian Ambassador to the Netherlands Dr David Finn, Co-founder and CEO Tritium

Some of Tritium’s customers in Europe
Stomnetz – Germany; EDF Luminus – Belgium; Fortum – Norway; Gronn Kontakt – Norway;
ChargePoint/InstaVolt – UK

How Tritium has rapidly become a major presence in Europe
Tritium is an innovative technology-led company that, through extensive R&D, continually pushes the boundaries of what is possible in energy management. In just four years it has become an international specialist in developing EV fast charging infrastructure solutions and has made a major impact on traditional fast-charging markets around the world.

Here are six key contributors to Tritium’s success:
• Innovative technology – developed the Veefil range of fast chargers recognised as the most technologically advanced in the market. The size, weight and unique liquid-cooling systems significantly reduce cost of ownership through low installation and shipping costs and reduced maintenance costs – compared to competitor models.
• The Veefil has revolutionised the style and look of fast chargers – transforming the product from a cumbersome unexciting box into stylish, colourful and attractive street furniture, ergonomically designed. The Veefil’s distinctive design is easily identifiable and a pleasure for end-users to interact with.
• The Veefil’s unique design offers branding opportunities, facilitating additional revenue stream from advertising.
• Tritium owns the whole of the manufacturing processes, with complete control of units from design, tailoring solutions, manufacturing to servicing practices. Tritium partners with its customers for optimum results, rather than sell standardized products.
• Tritium provides flexible, scalable technology solutions to suit individual customer requirements.
• Tritium is independently owned and not aligned with any auto manufacturer. This enables it to work in a confidential environment with each customer, to deliver tailored solutions that best meet their interests.

About Tritium
Brisbane-based Tritium is a technology company that specialises in the design and manufacture of fast chargers for electric vehicles (EV), power-electronic systems and battery energy-storage applications. Established 15 years ago, it has gained a reputation with the world’s largest organisations and top universities for providing solutions when quality, reliability and performance are critical for success. Its products are operational on every continent around the world and are to be found in submarines, UAVs flying at over 40,000ft and even working in the extremes of Antarctica. In June 2016 the Queensland Government invested AU$2.5m in Tritium – one of the first companies
to receive investment under a Business Development Fund scheme established to encourage innovative businesses. Tritium headquarters are in Brisbane in Australia and in January 2017 it opened a sales, manufacturing and service facility in California, USA.